Wednesday, January 25, 2017
I was driving behind a white van in Bakewell last week. The initials F.M.E. were printed in bold on the back of the van along with the slogan: Passionate. Focused. Responsive. And at the bottom, by the number plate, small graphics showed three items, a plasterer's trowel being the only one I could make out. As an advert for a company it was lacking - I had to Google the initials to find out what they did: multi-disciplinary refurbishment projects - but I loved the slogan. I'd love it if someone described me as passionate, focused and responsive. It made me think of the Blind Date column in the Saturday Guardian where each person on the blind date has to describe the other one in three words.
How would you like people to describe you in three words?
It also reminds me of that question we used to ask each other when we were little: If you had to choose between them, would you be beautiful, clever, or good?
p.s. I've just found out from the very responsive F.M.E. that they don't advertise on their vans because they only work in the commercial sector. It's a shame, that, as their speedy and private response to me was impressive, and I'd certainly get a quote from them if I didn't have my very own man-about-the-house.
Posted by Sue Hepworth at 7:14 am